Dima Shirt
Alfie Dress
Alya Dress
Victoria Dress
Clara Blazer
Jes Blazer
Hannah Leather Jacket
Maddie Trench
Chloe Cape
Jes Trousers
Rick Cargo Trousers
Demi Shirt
His T-Shirt
Laura Bodysuit
Hart Bodysuit
Alfie Cape
Natalie Top
Amelie Tunic + Camisole
Ryan Skirt
Shena Shorts
Aya Shorts
Lou Trousers
Clara Trousers
Nina Trousers
Kia Trousers
Natalie Top
His T-Shirt
Hart Bodysuit
Laura Bodysuit
Demi Shirt
Dima Shirt
COLLECTION IN FOCUS
WATCH & SHOP
ART FROM THE HEART
Ura was born with the idea to create something for people who have looked into their closet and despite numerous options, found themselves saying that they have "nothing to wear". On most days in your life, not every occasion will require "couture", and yet you will want to step out feeling as put-together, as you would on a formal evening out. This outlines the simple ethos of Ura. The collections consist of individual pieces which can be styled up or down, depending on your mood, the occasion, and time of day. Classics presented in an urban context, we at Ura, value comfort and structure in equal measure.
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OUR STORY
PRODUCT STORY
We care about how we create. Our passion may drive our imagination, but our concern for human-centric design ascertains the processes we use. From sifting through fabrics endlessly for the perfect fabric feel to maintaining ethical standards in our production process, URA, remains conscientious of the fact that we must stitch, straddle, wear, and flaunt responsibly.
Each piece is first conceptualised for months and then subsequently created by a tiny team of four people under the close supervision of the founder.
With a young team at its heart, we believe in arriving at an aesthetic through internal dialogue and careful meditation. And it is with these principles in place that we visualize and create products that are purely, uncompromisingly, from the heart.
IN MEDIA
